It's not that easy to find examples of good email marketing. This is because newsletters are not easy to research on the Internet. Nevertheless, we present you with five strong mailing examples from the B2B sector of the IT industry.
CeBIT uses a modern, dynamic and sometimes even experimental design for both the regularly sent newsletter and individual campaigns, such as ticket sales. This makes the emails very different from the competition. They stand out, such as the unusual layout for ticket promotion. The appealing and always surprising choice of images is also worth mentioning. Clear CTAs entice people to click.
Email marketing example Adobe:
Adobe uses emails to advertise its Creative Cloud benin whatsapp data for Teams product. What's special about it is the clear structure, the focus on just one topic and the prominent use of videos. Also good: eye-catching calls to action.
HP Connected welcomes new users with a welcome email. The product benefits are presented particularly clearly, supported by icons. In addition to the prominent call to action, which leads directly to the product application, the particularly large support teaser is particularly noticeable.
Email marketing example Hootsuite:
Hootsuite sends out a well-structured welcome email that highlights the four USPs – including in terms of design. At the same time, several support options are offered.
Email marketing example Salesforce:
You can see it at first glance: The Salesforce newsletter is different. On the one hand, it uses its own visual language, reminiscent of manga. It is also clearly structured, which is supported by the use of icons for each topic, and is not overloaded. Another special feature is that no products are sold, but only topics with added value are provided - from a report on a classic specialist topic to exciting practical tips. The Salesforce newsletter is a prime example of what email marketing can look like in the B2B sector.
Conclusion
For B2B mailings, it's hit or miss! If email marketing isn't implemented well, you'd be better off not doing it. Important: Set goals for your different email campaigns, carefully define the target group and then develop the appropriate mailing strategy. The most important thing, however, is that you only create newsletters with added value that arouse interest with an attractive subject line.