2. The point of view

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Selling is about understanding points of view. For reasons I cannot explain, there is a tendency to value things that are not so important.

Sometimes we think that punctuality and good appearance are essential when, in reality, what we need is to learn to think like others.

In this case, we build a point of view by creating a Persona that will give us information to position our funnels.

3. The processes
Both selling and marketing are processes and not just events. This means that they are targeted initiatives with a specific objective that last over time.

When our objective is commercial, we carry out acquisition cambodia phone data processes aimed at closing sales and when our objective is marketing, we carry out acquisition processes aimed at positioning the brand.

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The infallible two-funnel technique
In this sales and positioning dynamic, the two funnels, working together, can convert a surfer into a customer. They are two funnels, carrying out the same process, but in different dimensions, the sales dimension and the marketing dimension.

Both are paths that aim to make the transaction happen, only one is a short path (for those who have already decided to make a purchase) and the other is a long path (for those who have not yet realized that they have a need and who must be qualified to make the purchase when they feel ready) .

The lead , which is the potential client, is the link that unites these funnels; the marketing funnel transforms browsers into leads and the sales funnel transforms leads into clients.