The Swiss media are stupid. Why? They leave around 80 percent of the Swiss online advertising pie to the two giants Google and Facebook. No consolation: all the media companies in the world are stupid. Otherwise they wouldn't be the sales giants that they are.
Facebook is trying to work its way out of the scandal myanmar rcs data surrounding the misuse of user data and wants to make amends with a new global currency. Google still has problems that could escalate into a similar scandal.
We are, of course, talking about Google Ads. The company's profit machine from the very beginning; only naive people think that the company makes its search engine available in a people-friendly way and for free.
Google offers website operators a great service: They don't have to do any advertising themselves, or only do so to a limited extent, but Google kindly throws it at them. It's a win-win-win, so to speak. The advertiser can choose and specify keywords in which their advertising should appear. So when someone searches for dining tables, the furniture store pops up. The website operator has nothing to do with the whole advertising process and can just count the money. And Google naturally earns money as a middle man, as an intermediary.