The site content does not meet the user's thematic needs

[subornaakter20]

The nature of the mouse cursor movement and the visitor's movement pattern on the site . The search engine analyzes not only clicks, but also the cursor movement on the pages. The result of the movement analysis is a map of paths on the site, showing the most popular pages and helping to calculate their dynamic weight. Based on this data, you can draw a conclusion about the difficulties the user encounters and take measures to eliminate them. As a result, conversion increases. For search engines, information about cursor movement is important from the point of view of finding programs with the help of which resource owners try to cheat the behavioral factor .

Clickability of quick links (CTR of snippet) . A snippet makes it much easier to navigate to the desired page, allowing you to get to it directly from the search results. A well-written snippet is a professors edu email addresses good help for quickly getting an answer to a question. High clickability of quick links indicates that users find the information they need on the site. Thanks to this, pages are ranked better by the search engine.

Social media buttons . When users like the content of a resource and find it useful, they are willing to share links to these pages with their friends. Social media buttons, the ability to like and subscribe are an easy way to help visitors express a positive attitude towards the site.

10 Gross Mistakes That Worsen Behavioral Ranking Factors of a Website
It is necessary to ensure that user actions do not harm the promotion of the resource, but contribute to its promotion, already at the creation stage. Let's analyze what shortcomings provoke bad behavioral factors.


The main reason why users leave a page is the lack of necessary information. To avoid this, the content should clearly correspond to the request for which the site section is tailored. If a person types in the query line "enterosgel price Lipetsk", he wants to know how much the medicine costs in his city, but has no intention of reading a longread listing the beneficial properties of the drug.