Local and international projects on subdomains

[subornaakter20]

This group includes resources located on one national domain, but separate subdomains have been created for individual regions and, accordingly, languages.

Characteristic features:

national or international domain;

for each subdomain a separate veterinary email list webmaster panel indicating a specific region;

using hreflang attributes (if the content on the pages matches).


Rostelecom

Rostelecom subdomain

Promotion in Yandex also often occurs using this localization method, since the Yandex.Webmaster service provides for the indication of the region (territory, region, city) for each subdomain.

International projects in site folders
Let's say that at the beginning of the resource promotion the task was to cover only one region of the country, but as the business expanded, it became necessary to adapt the content for understanding by speakers of other languages. The best way to solve this problem seems to be to create language versions of the resource in folders (directories) on one domain. This approach eliminates the need to make a radical change to the appearance of the site and for this reason is in demand among owners of large international projects.

Characteristic features:

one international domain;

In Google Search Console, a localization parameter (region) is specified for those folders that contain content intended for different countries.

Google Search Console has an advantage over the Yandex.Webmaster service in that it allows you to add not only domains and subdomains, but also folders and individual pages.


Karcher Company

For the convenience of users, it should be possible to instantly switch from one language version to another using cross-links. This will allow a person who has opened a page in German to quickly find the desired version in English, Russian or Chinese.

You should listen to Google's recommendation and not use automatic redirection based on the user's language determined by the robot. Visitors and search engines will be deprived of the opportunity to fully view the pages, which will inevitably reduce traffic.