Lack of control

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Mailings should not be chaotic. If you have decided on the frequency, then strictly adhere to the chosen schedule. Consistency and punctuality can increase audience loyalty and, as a result, increase the company's profits.

Failure to segment your subscriber base
The Purpose of Color in Marketing

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Let's say you've built a subscriber base pharmacy database for an email on the topic of "Mobile Marketing." Your subscribers likely come from a variety of backgrounds, education levels, ages, genders, and countries of residence. And they may have different end goals.

Your task is to stay in touch with your entire audience while being interesting to every participant in the conversation.

This doesn't mean you need to send out emails every day. However, you should develop a consistent email schedule and separate content for each subgroup of subscribers.

It is up to you to decide what criteria you will use to segment your audience. You can base your segmentation on age or country of residence, if you have this data. But remember that presenting information in accordance with the needs and values ​​of your audience will enhance your reputation in the eyes of your customers.

Once people are interested in the content, they will look forward to more messages, and the open rates will certainly increase.

Thus, it can be said that audience segmentation is an important tool for increasing the effectiveness of mailings and increasing target indicators.

Creating newsletters using a template / lack of creativity
Template-based emails are immediately noticeable and irritating. One wonders: does the entrepreneur really disrespect his clients so much that he couldn't come up with something unique for them?

Many entrepreneurs put a lot of effort into building a subscriber base for email, and then send out ready-made content provided by the manufacturing company. As a result, many clients refuse the letters because they find them uninteresting. It turns out that all the efforts to collect contacts were in vain.

To avoid such a situation, use your imagination. Find a non-trivial approach to presenting information.

Knowing your target audience, their views and values ​​will help you find the right levers to emotionally influence your subscribers. Create content that will be close to your customers.

Inability to monetize your efforts
When it comes to promoting products or services, avoid using standard, pre-prepared materials.

Subscribers should be provided not with ordinary, standard and publicly available information, but with fresh, relevant and live content, which should also be useful.

But we must not forget that the main goal of any mailing is to develop business and increase income, and not to organize subscribers' leisure time. Therefore, we must constantly study statistical data, analyze the effectiveness of promotion methods, implement new advertising mechanisms and strive to ensure that the efforts expended bring a decent profit.