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Relevance
Outdated information on the main page is unacceptable. Content must be relevant, for which it must be updated regularly. This is especially true for such elements as sweepstakes, discounts and promotions. It is advisable to fill the blog with new posts, the news feed with news, and the pictures should change periodically so that the client does not get bored.

Up-to-date content helps the user quickly navigate the site. In addition, updating the content is useful in terms of website promotion: search engines perceive such resources better.

Layout
Content does not exist without layout, so its pharmaceutical email lists quality should also be taken care of. It is important for the visitor that the content looks attractive and neat, is readable and well-structured. No one will read through sheets of solid text intended for search robots.

What Content to Place on the Home Page of a Website: 3 Golden Rules

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There are two requirements for the text for the main page of the site: value for the user (answers to his questions) and optimization. With the help of correct design and competent layout, you can emphasize semantic accents, highlight the main ideas, group materials so that they are easy to read.


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Don't make one huge monolithic block of content (especially if it's text without illustrations and other inserts): reading such continuous strips hurts your eyes. Divide it into small sub-blocks and distribute them across the page in such a way as to convey the subject of the web resource as accurately as possible. A special technical task is usually developed for this purpose.

What decisions on the main page of the site irritate users
Of course, both designers and owners of personal websites want to improve the main page. But everything should be done in moderation. If you overdo it with decor and functionality, the site will become even less convenient for users, bounce rates will increase, behavioral factors will worsen, and conversion will drop.

What decisions on the main page of the site irritate users

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When designing your home page, remove the following elements that may turn users off:

Sound background in the form of music or noise . When a melody, unusual loud sounds or, even worse, verbal appeals to buy a product suddenly come from the opened site, the user has only one desire: to close this page as soon as possible, forget it like a bad dream and never visit it again.

Text and banner advertising of other resources in large quantities . Such advertising inserts greatly cheapen your site, undermine trust in it, and most importantly - distract people from the intention to buy (order) a product or service from you. If a user clicks on one of these banners, he will simply leave your resource without buying anything.

Requirement to register . The user is ready to do this only for the sake of very significant benefits (discounts, etc.). No one will waste time for no reason.

Typos and grammatical errors . They create an extremely unpleasant impression of the resource and its creators. You don't want to stay on such a site for a long time, much less order anything.

Bad formatting (font too small or unreadable), too contrasting colors. It is unlikely that the user will leave the site only because of this, but sloppy layout and aggressive color combinations will hurt his eyes.

Heavy elements that slow down page loading are full-size photos, images, graphics, videos, etc. Be sure to optimize all media content before publishing it on the main page of the site! No one is ready to wait several minutes for a page to load (even with a great design and valuable content).

Unnecessary components that distract attention and overload the page. These are weather widgets, clocks, tag lists in the form of clouds, etc. Animated elements such as banners, tickers, etc. are especially annoying: they greatly strain peripheral vision and interfere with reading texts.

Outdated, non-adaptive layout . Mobile traffic is growing rapidly every year, and if your site is displayed poorly on smartphones and tablets, forget about high conversion and a large number of visitors.