Characteristics of the pioneers

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Rajubv451
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Joined: Sat Dec 21, 2024 3:28 am

Characteristics of the pioneers

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Laggards . They have little opinion of leadership and only test software after it has been on the market for some time. They love doing things the traditional way and hate taking risks. Most of the time. Laggards are older people with little or no technological knowledge.

Presented graphically, here is what the different groups of adopters look like.

On Digital Marketing

Source: On Digital Marketing

The blue curve shows the different levels of adoption and the namibia whatsapp number database yellow one represents the market share of each group.

They take risks. The first three types of adopters love to take risks. They invest in software even when the odds are not in their favor. Innovators are prepared for any unforeseen setbacks to the new software investment if it does not give them the results they want.

Excited by new ideas and products . Adopters love new ideas in the market and love trying new things. They like to invest in new ideas and test them for their businesses.

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