The rainbow theme is at the forefront of 20 minutes throughout Switzerland.
The manifesto would probably have caused more of a stir if Coca-Cola had joined the debate with a more controversial proposal. In spring 2019, for example, with tax reform and AHV funding. just as well campaign for secure pensions for its customers and employees. Or for affordable rents? Almost every value that a company sets for laos rcs data itself can be linked to a political proposal. The proposal for the anti-discrimination law is largely undisputed. According to the voting polls, it will clearly be accepted. Only the right is opposed to it: the Young SVP, EDU and also the SVP have decided to vote no.
Even if there are negative reactions, such as those from opponents of the initiative. " Coca-Cola is using Switzerland's direct democracy to show itself in a light that the company does not deserve ," says the Young SVP . Nevertheless, Coca-Cola has seized the opportunity and should benefit from the campaign. Tolerance towards those who think differently, people with different skin colors, religions, diversity - that suits Coca-Cola, because these are elements of previous advertising campaigns.