How does digitalization expand the range of services?

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Until now, insurance companies have mainly been concerned with concluding contracts and handling claims. Digitalization could expand the range of services, as prevention could also play a greater role in the future. This could also take place across sectors. For example, instead of offering customers private health care, the policyholder will also receive specific advice on what they can do for their personal health.

This makes it possible to put together entire packages that not only consist of an insurance benefit, but also of a specific product such as a gym membership. This also increasingly blurs the line between whether a product or a service is being offered and the added value occurs beyond the company itself.
How this can look in practice depends, among other malaysia gambling data things, on the data collected. Older policyholders prefer to obtain information, while younger customers are more likely to share information with the insurance company via apps. These include health apps, for example. In the future, damage prevention may not only relate to information from customers, but also to product manufacturers, for example. If, for example, it is known that a vehicle has serious defects that could potentially lead to insurance claims due to traffic accidents caused by technical defects, the insurance company can use digitalization to inform customers within seconds, for example by email. This way, numerous insurance claims can be avoided.