By geographical features

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It is difficult to promote sites that offer services abroad (for example, selling houses in Italy or organizing treatment in Israeli clinics).

Sites offering services abroad

Firstly, such resources are automatically linked to the region specified in the "Contacts" section and are not shown to residents of Russia. Secondly, they almost always have many large medical insurance leads email list competitors with the same search queries. For example, a site about real estate in Italy will inevitably compete with well-known sites for the sale of housing.

According to technical specifications:

It is unlikely that you will be able to bring a resource with a closed CMS system that does not provide specialists with access to the source code to the top positions in search results.

Although SaaS systems, or so-called "rental sites", are very popular now, their successful promotion is almost impossible. If some error is found in the structure, for example, duplicate pages, the developers will not be able to do anything about it.

The only way to somehow influence the site's operation is to change the HTML code, but it is often not enough. As a result, it becomes necessary to transfer the resource to another CMS, and this can cost much more than creating a new site.

Only a really high-quality website that looks good, is easy to use and is filled with interesting and relevant content can get into the top ten of Yandex or Google. Professionals will not promote something that is initially of poor quality, since the behavioral factors of visitors will reduce all efforts to nothing.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Is it possible to optimize a website search engine on your own?
You need to be prepared for the fact that search engine optimization and website advertising on the Internet is a complex and lengthy process. And without the necessary experience and skills, it will be extremely difficult to achieve success.

However, everything can be learned: just a few years ago, there was not a single SEO company in our country, each website owner did the promotion themselves, and many of them became excellent specialists. At that time, Russian-language literature on the topic of search engine optimization did not exist at all.

It can be said that all the methods and techniques that we have today were once developed through trial and error.

Modern entrepreneurs can quickly find an organization that will carry out all the necessary activities to optimize a corporate Internet page. If a businessman decides to do the promotion himself, he will also easily find relevant literature or training courses on the Internet.

Do-it-yourself website search engine optimization

The main problem in website promotion today is that the mechanisms of search engines are becoming more complex every year. Understanding their work requires more and more time and effort.

In this regard, attempts by non-professionals to independently raise a site to the top lines of search results are far from always successful. Having an experienced mentor helps novice SEO specialists avoid many mistakes.

Another option is to consider purchasing special software. SEO optimization programs have certain algorithms built in, which can help organize fairly effective website promotion.

It is especially important that pages can be customized to meet the requirements of several search engines. However, the cost of such software is quite high.

To start promoting your website yourself, you will need:

Time . Even an experienced specialist sometimes needs months to bring a new site to the first page of Yandex. And if you have no idea at all about how search engines work, the process can drag on.

Certain SEO tools and software products . Effective website optimization requires special services and scripts, which are not cheap.

Information support. To stay up to date with the latest search engine promotion techniques, you need to regularly attend specialized events and study thematic publications.

There are many books and online resources that provide practical guidance on SEO. However, if you try to do it yourself, you may end up spending more time and money than if you hired a professional.