Also on our blog
kmMobile communication to residents in local government administration
SMS-marketing-in-the-financial-and-debt-collection-industrySMS Marketing in the Financial Industry, Including the Use of SMS in Soft Debt Collection
o personalize SMS, MMS, VMS activities to build close relationships with recipients?
Information is the most valuable commodity on the market, but its abundance and the multitude of channels through which it reaches us often cause information noise. In the 21st century, the challenge is therefore to effectively and efficiently reach a specific group of people with information. In an era where everyone lives fast, every minute is worth its weight in gold, and access to mobile devices is common, one of the best solutions is the use of mobile communication. Increasingly, not only business, but also public administration institutions, including city and commune offices, rely on it. Examples of cities and communes such as Legionowo, Lesznowola, Twardogóra or Ciechanów show that mobile communication is an excellent solution for communicating with residents. So the question remains what is mobile communication to residents and how to use it?
Mobile communication in practice
As UKE data shows, nearly 90% of Poles have access to a mobile phone, and over half to the Internet. This means that a phone or smartphone is the best and fastest tool for communication on the Vistula. Their screens are one of the most personal and user-friendly interfaces that people use. Additionally, mobile devices are the ones that are always and everywhere taken with you. This means that information transmitted in the form of an SMS or MMS will definitely reach the recipient, and what's more, it will happen quickly. Statistics show that 99% of SMS messages are