Benefits of hiring a full-time employee

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You don't have to wait for a report to see how things are going and discuss possible improvements. A specialist is always nearby.

If a project requires deep dives, the targeter must devote all his attention to it.

All modern social media marketing operations are very dynamic, which means that it is important for the client to be able to quickly interact with their targeting specialist. This is easy if such an las vegas email list employee is on staff, while a freelancer most often gets in touch to discuss work issues once or twice a day.

Disadvantages of hiring a full-time employee:

If you do not live in a large city, you may not find a suitable worker in your area. Most good specialists strive to develop in megacities.

It is necessary to take care of your own employee, in particular, to regularly improve his qualifications. Calculate for yourself how much it will cost, because you will have to pay for a whole cycle of courses (and one costs at least 20,000 rubles). And then there is the possibility that the person may want to move to another company at any time.

Even a very good specialist's activity needs to be monitored, which means you will have to hire an expert from time to time (and this is expensive) to conduct independent monitoring.

Specialized agency or freelancer
There is no point in hiring a targetologist for a couple of easy projects. A remote specialist will do just fine if you have to work with a simple product that is already of interest to a fairly large audience with a simple breakdown into segments.

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Benefits of working with an agency/freelancer:

An in-house specialist will cost more than paying for the services of a freelancer (or an agency). And what if for some reason the work on the project has to be suspended? The full-time employee will still have to receive his salary.

There are many professionals among freelancers. Just try to find a person who already has his own developments and enough experience in your niche.

There is an opportunity to collaborate with people who have a very rich practice. Many of them have ten projects in development at once on a wide variety of topics. These are specialists who solve a lot of interesting problems every day, they are able to quickly find answers to complex questions and cope with stressful situations. It is important that they work in a familiar environment.

Specialized agency or freelancer

Source: Kite_rin / shutterstock.com

Disadvantages of working with an agency/freelancer:

Operational interaction will most likely not work. A remote targeter will not sit at the computer for days and discuss current issues with you (and you are not his only customer). So it is not a fact that the audience will be presented with a new promotion on time, even if this was clearly discussed during the morning call.

There is a big risk of entrusting work on your project to a non-professional. Of course, everyone describes their capabilities and abilities on the Internet, but how not to make a mistake when choosing? There is only one way out - read the reviews carefully.

You shouldn't start working remotely if you're used to strictly controlling everything. Here, interaction is based on mutual trust, and if that's not your style, then you shouldn't waste your and other people's time.