Middle performers should receive most of your time and energy. This 60 percent of your team isn’t batting foul balls—but they’re not hitting home runs, either.
Even the smallest improvements among the “B-squad” can seriously impact your bottom line. These guys (and gals) are on the cusp of greatness. Give them your focus—and figure out the skills and strategies you need to leverage—and they’ll soon level up.
Top performers are your all-stars. They’re already hitting home runs. Coaching these folks maintains that motivation and challenges them to tackle new sales techniques.
Give them a lot more leeway—and accountability—throughout coaching. Try to focus on the latest sales techniques and untapped revenue routes.
Step 4. Design Your Coaching Game Plan
A goal without a plan is just a wish, right? You need both cambodia telegram data a goal—and a plan—to hit the effective coaching sweet spot.
This coaching “game plan” isn’t something you create alone, either. Work collaboratively with each rep to build a plan you’re both happy with—and set high-level goals you can work on together.
High-level goals: Define the end goal, and by when. Boost closing rates by X? Gain cold calling confidence? Tackle objections more tactfully? These can be broken into monthly or quarterly short- and long-term goals.