The goal of search engine optimization (SEO) is to increase your website's ranking on major search engines like Google and Bing.
The more you rank for the most popular keywords in your niche, the more organic traffic you can drive to your website. Sounds idyllic, right?
But when running an SEO campaign, it's important to know where your website currently ranks in search engine results pages (SERPs) so you can adjust your strategy.
That’s the power of SEO ranking monitoring. In this guide, we’ll walk you through ten essential features you need in a tool that helps you with effective SEO ranking monitoring.
1. Target Keywords
One of the key features to pay attention to when tracking SEO algeria whatsapp number database rankings is knowing how your keywords rank. Here are some areas worth investigating:
What keywords do you want to target in the future?
What keywords are your competitors targeting?
Why? It's the first step to getting your site to appear on the first pages of SERPs. But it also helps you know which strategies you should continue, stop, or work on in the future (depending on your keyword positions).
For example, imagine you want to focus on keywords related to human resources services. The first step is to find the most relevant keywords to create a blog post that can offer valuable information to your audience.
A good keyword might be HR for small business .
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Why? This is a long-tail keyword combined with a head term (small business) that has a low difficulty, meaning it shouldn't be too difficult to rank for in search engines.
And it also has a good monthly search volume and traffic potential. In other words.