Preparatory stage before channel promotion

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Yandex.Zen will not help sell products with a very short transaction cycle or spread information among users about a 90% discount on another item of kitchenware. The main driver of the platform is genuine interest in the product, which is unlikely to be shown in relation to consumer goods. The situation is even worse with low-quality products: if you decide to promote such a product on Zen, then no one will want to buy it at all.

The channel will demonstrate all its capabilities only when you want to introduce a new product to the market or are going to tell the audience about something more important and interesting than a tablet stand. Then you will have several ways to use the information platform.


If you want to understand how to promote gambling email list a channel in Yandex.Zen, then know that promotion does not begin with the first published post, but with a whole series of preparatory work. You will have to analyze the activities of competitors, study the interests of the audience, open a channel and set up the collection of analytical data. These are the main basic works that you should start with.


Analysis of competitors' work
In Yandex.Zen, competitors are channels on your and related topics.

Interest in competitors and collecting information about them will help:

Determine the size of the audience in a given field of activity.

See what content is popular and what goes unnoticed.

Assess how high the level of competition is.

Identify your strengths and weaknesses to become better.

Competitors are usually found in two ways:

Using Google or Yandex search, enter the query "Yandex.Zen + *your niche*". The first two pages of search results will offer links to the relevant channels.

The same opportunity is available on Yandex.Zen. Enter the channel topic in the search bar and go to the "Channels" tab. You will see a list of channels that have published content on a similar topic. Click on "Interests" to read posts on the request.

Identify your closest competitors and analyze the following information:

When was the channel organized and how long has it existed?

How regularly are posts published?

What format of content is most common?

How to combine the topics of posts and videos.

How many subscribers does each competitor have and what is the audience size?

How many posts are read to the end and what is the average reading time.

All this data will help you decide on how to run your own channel and will tell you what your statistics should be and what indicators you should strive for.


Studying the interests of the target audience
Uniqueness is the main requirement for content on Yandex.Zen. But if a unique article is not interesting to anyone, no one will even look at it, let alone read it. Therefore, you must know what will interest your audience and create a content plan taking this data into account.