Distribution Channels in Content Marketing

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Resources in content marketing can be internal and external. Internal resources include:

blogs;

social media accounts;

YouTube channels;

electronic newsletters;

messengers.

External platforms are:

specialized media;

thematic sites, blogs, portals;

bloggers on social networks, including YouTubers;

events (offline and online).

Working with internal channels is easier, but forex email list choosing external platforms for deploying marketing activities requires preliminary research of the target audience: you need to find out where your potential client usually gets information from, and analyze the search results of Yandex and Google for queries like “your topic + online magazine”, “blog about + your topic”, “forum + your topic”.

Then take a closer look at each platform. What are the post completion rates, is it popular, are user accounts active on it? Look at the statistics from SimilarWeb. Enter all the platforms of interest into a summary table: it will become the basis of your content plan and strategy.

Want to publish your posts for free? To do this, you need to deeply understand the site's editorial policy and rules: if you follow them and create quality content, then you can post it on many sites absolutely free of charge, adding a link to your web resource to the articles. In addition to following the editorial policy, you need to quickly and adequately respond to edits and be ready to share knowledge. Not all portals will agree to publish a banal press release or an advertising article about how wonderful your new product is, even for a fee.

Effective Ways to Make Content Marketing Useful
Native Social Media Posts

Social networks do not like it when posts contain links to other sites. Therefore, it is not enough to simply post a link to your store: such a post will instantly get lost in the feed. Write unique, native texts for each platform: social network algorithms like this and attract potential customers.

Exclusive content - for subscribers only

Access to some texts can be provided only to those who have subscribed to your mailing list or created an account on the site. The rest will see a button with a call to action (subscription, registration): “Get access”, “Unblock”.

Add keywords to the page address

Including keywords in page URLs is a practice that is useful not only from an SEO perspective (it slightly improves rankings), but also from a content marketing perspective. An analysis of 874,929 pages with queries in their URLs shows a 45% increase in CTR.

By the way, it is not necessary to quote the query itself: a semantic connection with it is enough.

Create dynamic content in video format

Feel free to cut out all pauses and speech defects from videos, use splices. A continuous stream of video (without editing) is hard to perceive, it is difficult to watch it to the end. Learn to make content marketing useful from top bloggers: they glue even parts of one phrase, actively change angles and plans - in general, they effectively hold the viewer's attention.