Targeted and automated campaigns
Marketing Trends: Knowing what the customer needs before he knows it himselfWould you like to offer visitors to your online shop the products they recently viewed via email ? Or would you like to make a special offer to people who abandon their shopping cart?
The AGNITAS retargeting package was developed for jamaica phone number data these cases. The retargeting package records the surfing and purchasing behavior of your website visitors and saves this information in the recipient profile.
Benefits of Retargeting by Email
Retargeting via email has numerous advantages over traditional banner advertising:
1. You know the visitor to your shop
A personalized approach is possible
Your email profiles will be enriched with interests
You know how the recipient reacts to the offer
2. Exclusive environment for your offers
No banners on uncontrollable websites
No third-party content from other providers
You have complete control over the presentation
3. Your products really resonate
40 – 60% use ad blockers
Emails get more attention than banners
You control when the recipient is confronted with the products
Automation Package for individual campaigns
The retargeting package already enables you to communicate very precisely with your recipients. The automation package allows you to significantly expand the spectrum of your email campaigns.
In addition to the recipient's mailing history, you also have access to the full range of functions of the campaign manager, including follow-up mailings and decisions based on negative reactions.
Application example : Retargeting in conjunction with the Automation Package
For example, you can write to all shopping cart abandoners who have not responded to the first mailing within a week with an additional voucher.
The Automation Package enables you to create complex campaigns with differentiated decision paths. You can of course also use the Automation Package completely independently of the Retargeting Package.