Are there any broken links?

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Links leading to nowhere are a common Internet phenomenon. This is especially true for new sites. To get rid of them, you will need to use a special script or manually check all the links on the site. If you find a 404 error, create a separate page that will lead visitors to the main page. Do not forget to apologize for such a problem.


Are there any reviews?

Reviews from satisfied customers are a great esinc email list way to increase the credibility of your business. Make sure that each review includes: the customer's full name, the name of the organization, and a picture or video. This will increase the credibility of the review.


Is your branding integrated into the design of the new website?

The design and layout of the web resource should correspond to your offline brand: logo and trademark, the same color scheme, a common set of fonts, etc. The new site should be a logical continuation of the brand, and not look alien.


Is there a connection with social networks?

Is your web resource well synchronized with the social media platforms that your target audience uses? It is important to make sure that visitors can easily share and comment on the article using the social media buttons located on your site.

Also connect registration on the site through accounts in social networks. It is convenient and saves time.


Is there a blog?

The easiest way to add fresh and relevant material is a blog. Its advantages are so great that they deserve a separate article. For now, we will limit ourselves to advising you to open it on your site and regularly fill it up, without abandoning the blog after a while.


Have all customer interaction functions been tested? How many times?

Any technology can fail at the most unexpected moment. Don’t rely on luck. Test every element that visitors will interact with. From call-to-action buttons to social media buttons, from forms to dynamic menus. It’s important to make sure that everything functions as intended.