To access the customer insights, select the profile of the recipient you would like to learn more about in the EMM. There you will see the Insights submenu and thus also an overview of the recipient's user behavior.
What benefits do customer insights bring to the recipient?
In our everyday lives, we are constantly exposed to an overload of stimuli. In order to be noticed by the desired recipient in this situation, it usually takes more than a nice picture and a good slogan. In principle, the better a newsletter or other advertising medium is tailored to the recipient and their personal preferences are taken into account, the more successful it is. For example, knowledge of preferred opening times enables the shipping time to be adjusted. This can also be done fully automatically using the Send Time Optimizer.
If you know which devices are being used, this gives you kuwait phone number data information about which channels the mailings need to be optimized for. Of course, most email templates are now optimized for mobile devices, but sometimes that's better, sometimes worse. If you know, for example, that a large proportion of customers or individual customers who are particularly important access newsletters on mobile devices, it might make sense to make one or two improvements here.
Screenshot Customer Insights
The customer insights give an impression of how relevant the newsletter is for the individual customer. It shows how high the response rate was over the past 90 days or how high the click rate is.
With Customer Insights, it is even possible to find out which sales were generated by individual customers as a result of mailing campaigns. There is no better feedback for a mailing campaign. This also allows conclusions to be drawn about which products are particularly interesting for the respective recipient. The average shopping cart value is also displayed.
Further optimization potential can also be determined using the retargeting values.
Customer insights therefore offer a good opportunity to get to know your email recipients even better and to optimize your mailings according to their preferences. This not only ensures better click and open rates, but in the best case scenario even increases sales.