Mandatory steps to ensure convenience

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Briefly and clearly describe the benefits and value of the proposed offer.

List the benefits of the product and working with you . Write precisely and specifically, provide figures and other data, do not use general phrases.

Add a portfolio or case studies showing the value and effect of your services or products.

Introduce testimonials . Video testimonials are the best option, but official forms with customer signatures also look impressive and build trust in the brand.

Specify guarantees . Even if you do not add your cell phone database own to the unconditional obligations under the law, in any case, specify what you have. You can also provide certificates and other documents confirming the guarantee and quality of the product.

Add a call to action . Of course, a landing page designed to stimulate the desired user steps should contain CTA elements (CTA, or “call to action”, i.e. “call to action” is “capture points”, or site blocks that push for the desired action).

This is what call to action elements on a landing page might look like :

Feedback button.

A call to fill out an application or contact form.

Personal message from the manager in a pop-up window with chat.

An invitation to ask your question in chat, social networks or by email.


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It is important that CTA elements are always visible to the user. If he decides to make an order, ask a question or leave his contact information, he should not look for the corresponding button on the site. Such elements should stand out a little from all the others on the page.

Landing Page Conversion
Landing page conversion is the ratio of the number of users who have performed a valuable action and the number of all site visitors, multiplied by 100. Accordingly, the higher this indicator, the more effective the landing page. If there is a low conversion, then it is worth conducting some kind of independent audit or analysis of the landing page.

This can be done using a tool such as Webvisor. Understand at what stage the user completes interaction with the site, and work on the corresponding element. For example, the visitor is simply not ready to take action because he did not find all the information he needed - then add more data about the product, characteristics, reviews, etc.

If users read the information to the end, but not all of them find the button or form, change the design a little so that this element is noticeable and accessible at any time.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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You can compare the conversion rate of landing pages using A/B testing.

5 Tips for Creating a Landing Page That Converts
One landing page corresponds to one product

The simplest and most direct way is the most effective. If the landing page presents a whole catalog, the user may not decide or find a specific product.

So when you take away the visitor's choice, you increase your chances of selling the product. So the main goal is to focus the customer's attention on one product or service.