Communication
Create a WhatsApp group or Signal group, install the desktop version and keep communicating as a team. This way everyone stays informed, for example quotes are shared with designers in time – who can then beautifully format them in a template – and last-minute changes or requests are noticed in time. Share your formatted visuals via shareable links, such as Dropbox or Google Drive. A designer can usually do this themselves. This saves time and time is scarce at an event. Of course, this depends on the size of the team. Also use such channels to help any influencers present with, for example, quotes, timings and other (unexpected) matters.
Advertisements
Add successful tweets or well-received presentations to your ad set. Think of Twitter advertising as injecting new content into existing ad sets. Don't forget to regularly replace irrelevant content. Twitter automatically shows more Tweets that are doing well, but a little adjustment can't hurt. Also keep a close eye on the different groups.
For example: does your campaign based on new zealand whatsapp number interests perform better than the campaign based on the mock-up of certain profiles and keywords? Then it is worth the budget and effectiveness to switch the latter off after a few hours (depending on the duration of the event).
Photographer
Chances are that a photographer will walk by an event. Use the photos. That often looks better than the material of the social reporting team armed with smartphones. Even more ideal: get a photo dump where photos are placed in real-time. The photographer has less trouble (time is scarce) with exchanging SD cards and USBs and the social reporting team can 'cherry pick' from top material.
Interaction
Don't forget to interact with your visitors. Simple things like liking content, greeting at the start of the day, sending information and retweeting shared information can ensure a continuous flow of relevant tweets.
screenshot interaction twitter
Competition element
If all the preparations described are not enough to achieve reach and get the conversation going, you can always organize a contest during an event. Think of sharing your favorite quote with the hashtag, a live chat session with statements (the best entry is rewarded) or a photo from a photo booth with a hashtag.