With better features and flexibility, ActiveCampaign is definitely the winner here. You have more freedom and customization options for your targeting needs.
automation
Almost everyone, new or not, wants to automate processes germany phone number they perform over and over again. Of course, we already mentioned that Mailchimp isn't the best when it comes to automation, but let's dig deeper.
Mailchimp, marketing platform
Here you can see that there are some automation triggers. It's pretty solid and they can help you grow faster without putting in more effort.
The trigger is a behavior that indicates that an email should be sent to the subscriber. If someone doesn't open the email you sent, Mailchimp can be configured to send follow-up emails.
Here lies the problem: the editor is inflexible and limited. You cannot branch into multiple paths in your automation. Automation should be extremely flexible.
Above you can see ActiveCampaign's automation option. These are next-level features and what you should expect from an enterprise marketing software.
It is possible to combine unlimited conditions, actions and triggers to create the right workflow and generate leads. Integration is also possible with things like Shopify. CRM and automation also go hand in hand. This allows you to automate your sales processes as well.
Therefore, ActiveCampaign is the winner in this feature.
registration forms
Forms can help you get more information from subscribers and are often included in email software.