Internal website optimization. This includes various types uk whatsapp number of technical work (see below). Increasing the citation of a site. According to the traditions of old SEO, this activity was limited to purchasing commercial links on special exchanges. Today, despite the fact that a complete rejection of purchased link mass has not yet occurred, this work mainly consists of increasing the natural pool of links from authoritative and proven resources.
Analysis of user behavior on the site and implementation of upgrades aimed at improving behavioral factors. General analysis of results and adjustment of strategy. Stages of internal website optimization: URL Optimization Search and elimination of technical duplicates of pages and site mirrors Setting up system robots.txt and sitemap.xml files Processing server responses Setting up a 404 page and its response Mobile Optimization Optimizing loading speed Setting up pagination pages Removing broken links and unnecessary redirects Setting up micro-markup Interlinking Setting up meta tags Updating content and improving the user experience of the resource.
Each item on this list is not a one-time task that can be forgotten after completion. The above-mentioned things need to be done constantly, throughout the entire life cycle of the site. Frankly speaking, no one knows all the nuances of search engines. In Yandex and Google, this knowledge is secret. The only important thing is that the site should be useful.