The relationship between advertising and Telegram is quite complicated. The messenger does not have an official advertising office, and to place posts you need to negotiate with channel owners or contact the exchange. We will tell you who is suitable for advertising on this platform and how to do it below.
Advantages of advertising on Telegram
Telegram is an instant messenger, that's what the instant message delivery system is called. Posts in "classic" social networks like Facebook get lost in the user's feed over time or don't show up at all due to the peculiarities of the algorithms. Notifications in Telegram instantly fall into the user's smartphone.
Telegram has good reach, each user is subscribed to an average of 5-7 channels in the messenger. When placing an advertising post in several groups, there is a chance to appear to several segments of the target audience that do not overlap.
Trusting attitude towards content. Otherwise, Telegram users would jamaica number data not read an overly intrusive channel. But loyalty also has its price - group admins do not write at night, dose commercial and viral content and take care of users in every way. Therefore, advertising posts arouse interest.
Telegram also has an active audience. For comparison: a blogger may have a million followers on Instagram, but a few thousand on messengers. So, with the same audience, the price for an advertising post will be lower.
Disadvantages and features
Telegram does not have an official advertising platform like Facebook. There are advertising exchanges and intermediaries that help you reach the right channels and place ads.
Telegram channels are owned by individuals. This may pose risks and difficulties with payment.
Lack of geotargeting. Local businesses, such as coffee shop owners, beauty salons, and notaries, will find it difficult to find their audience (but it is quite possible).
Lack of organic growth. Unfortunately, the channel audience does not grow on its own. If the admin does not promote, long-term cooperation makes no sense.
How to buy advertising
Despite the lack of an official advertising account, there are several ways to buy native advertising in the messenger.
Directly through channel admins
Everyone wants to make money from advertising, group owners are no exception. The mechanics are as follows: we look for a channel that is suitable in terms of topic, volume and target audience, study its statistics, and then contact the owner. Usually, a link to the account or email is indicated in the channel description. Then we agree on a price and pay.
Pros: A huge selection of channels, the ability to find content for every taste and color, and also bargain with the owners.