postponed placing the order until better times;
couldn't figure out the structure of the site.
How to get information about CAR
To get the data from Google Analytics, go to the Reports section, then Conversions - E-commerce - Buyer Behavior. The bottom of the table will show the number of seconds when visitors added products to the Cart and when they made orders. The ratio of these two indicators is CAR.
To view information about products in the "Cart" of the online platform, you need to connect e-commerce reports in Yandex Metrica. To do this, you should contact the developer of the platform. After connecting, you will be able to view a report called "Products in Cart".
If CAR increases, then perhaps competitors sell similar products at a lower price and buyers go to them. With a loyal pricing policy, it is worth thinking about the user interface: the user should quickly get to the necessary page and buy the product in a few clicks.
Return on Investment (ROI)
ROI is the return on investment in advertising. It sweden telegram data is determined by a simple formula:
ROI = (profit – advertising investment) * 100% / advertising investment.
The value shows whether the advertising costs were paid off, no matter what kind.
Here are the possible ROI options:
> 0 - this means that the investment in advertising has paid off;
< 0 - shows that the advertising campaign is unprofitable;
= 0 — the investment paid for itself, although it did not generate income.
How to find out ROI?
Google Ads and Google Analytics cannot calculate the ROI. To find out the value of the indicator, you can do the following.
connect e-commerce tracking (relevant for online stores) and set the necessary settings;
view income information in Google Analytics, namely: by following the path: “Traffic sources” — “Google Advertising” — “Campaigns”.