Eye tracking measures the gaze path of a user while they are using a mostly inactive application, product or mobile application. The key insight of eye tracking is the order in which a user perceives elements of a user interface and how long they look at them. Eye tracking analysis is often combined with other usability tests.
Usability tests with a focus group involve moderated group discussions with several participants. They provide feedback or express wishes on certain topics, such as the graphic design of a website. This makes it possible to collect the opinions and requirements of a target group regarding a website, an application or a product in different project phases.
A click dummy can provide information during the early stages about how a website should be designed so that the focus group can find their way around it.
8. Onsite survey
The onsite survey enables website operators to learn more about the belgium mobile numbers list actual visitors. When they visit the homepage, they are asked to take part in a short survey via a pop-up window.
This allows important insights into users, such as socio-demographic data, interests, or requirements and needs, to be gained. It is also possible to create personas using the data obtained. The danger of this method is that not every user has the time or desire to complete such a survey and will quickly leave the website again.
The size of the sample also plays an important role. If it is very small, it will be difficult to draw conclusions about the website's actual target group.
9. Rapid Prototyping
Rapid prototyping is intended to support website operators or product manufacturers in the very early stages of further development. Test subjects are given access to click dummies of websites, applications or products and explain how they would use them.
After each test, the corresponding prototype is optimized based on this feedback and presented to the test subjects again for testing. This determines whether the user's expectations of individual elements are met and whether these are designed to be sufficiently understandable.