These planets are very creative

[fathema022796]

After delving into your account I propose an ad optimization plan if you wish to improve your performance standards. Build a Strong Account Structure The foundation for great performance is a strong account structure. The first thing I look at in any new client account I'm investigating is how many keywords are in each ad group, how many ad keywords are in each ad group, how many ad keywords are in each ad group, and how many ad keywords are in each ad group. Relevance People often dive in. Luckily Christie's account structure isn't a complete tornado but there is some room to clean up.

She does have some well-themed ad groups which is nice for hongkong whatsapp list example she has one ad group around ski wear and another focused on women's ski jackets etc but most of her ad groups are under one campaign. With the entire account becoming more organized and relevant we will be able to really focus on different areas of her business and capture more qualified traffic that is likely to convert. It's usually best to have some campaigns specific to each area, product location, or any other topic that makes sense for your business goals.

A good way to break down campaigns and ad groups is to look at the structure of your site. Tip: Having multiple campaigns is not suitable for every business as this will increase the budget across the entire account, so if you are running a small business with only two products and your budget is limited you may want to run one with a slightly higher budget. Bestseller” campaign and then run alternative campaigns with smaller budgets. Looking at the site you'll clearly see there are a few different ways we can break down her account.