How do you recognize a suitable keyword?

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keyword_analysis_search_volume
search volume
The average monthly search volume provides information about how often users search for a specific term. The more often a particular keyword is searched for, the higher the competition is.

keyword_analysis_trends
trends
Not every keyword is used at the same rate. There are trending keywords that increase or decrease from year to year. Many search queries are also subject to seasonal fluctuations. It is therefore important to pay attention to the trends that a particular search term is subject to.

keyword_analysis_competition
Competition
You should also pay attention to how competitive a keyword is. If the romania mobile numbers list competition is too strong, it will be difficult to achieve top rankings for that keyword. In this case, it may be better to concentrate on less competitive terms.

indicators of suitable keywords
1. Specificity of the keyword
Keywords are differentiated according to their specification. If a keyword consists of just one term, it is usually very unspecific, but also highly sought after. It can often make sense to focus on long-tail keywords, as the competition is usually less pronounced here.

short-tail keyword
"Notebook"
The user is generally looking for information or offers. Anyone who can rank at the top here can expect a lot of impressions, but these are often associated with a lower conversion rate.
mid-tail keyword
"Notebook 15 inch"
The search is further restricted here. This also reduces the competition for the keyword. However, it remains unclear what the user's specific search intent is.
long-tail keyword
"Notebook 15 inch installment plan"
The number of monthly searches for this keyword is falling rapidly. At the same time, however, the competition is also falling. It can therefore be worthwhile to design a landing page specifically for this keyword, on which the user can find information and options for action.
keyword_analysis_longtail_vs_shorttail_vs_midtail
Source: Seobility – own representation
2. Cost-per-Click (CPC)
The cost per click for a keyword can be checked in Google Ads. Here you can see how expensive it is for a user to click on a Google ad for this particular search term. Ultimately, the more expensive the CPC , the more difficult it is to rank for a particular search term.