Types of performance marketing

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Performance marketing is relevant because it can provide a clear picture of which methods and channels are delivering the greatest returns. Using analytics allows you to minimize risks and allocate marketing budgets more effectively, thereby increasing your return on investment (ROI).

Experts distinguish two key approaches: outbound and inbound marketing. Each of them has its own unique strategies and tools for achieving business goals.

Outbound. This approach is aimed at attracting the attention of users who are not actively searching for the advertised product. Although it may be perceived as undesirable, when used correctly, it can produce excellent results. The main tools of outbound marketing include:

Cold calling: directly approaching potential lebanon telegram data customers with an offer of a product or service;
cold live sales: personal interaction, such as on the street or in crowded places;
printed advertising: in newspapers, magazines and flyers;
Radio and TV advertising: reaching a wide audience through audiovisual channels;
spam and mailings: postal, SMS and email mailings with offers;
trade shows: participation in events to showcase products or services.
Outbound marketing requires a smart and careful approach to minimize the possibility of negative perception from the audience.

Inbound Marketing . This is a strategy aimed at interacting with an audience that has already shown interest in the product. Inbound marketing is considered softer and, as a rule, has a greater potential for conversion. Its main tools include:

SEO (Search Engine Optimization): increasing the visibility of a website in organic search results;
contextual and contextual media advertising: for example, inYandex Directe andGoogle Ads;
targeted advertising: setting up advertising campaigns to show to a specific audience on social networks;
social networks: account management and promotionFacebook*,Instagram* (belong to the company Meta, which is banned in the Russian Federation),VKontakte and other platforms;
marketplaces and catalogues: placement of goods for electronic sales;
Email newsletters: personalized letters with offers for clients;
native advertising: advertising that fits harmoniously into the platform’s content;
remarketing: bringing back users who have already shown interest in the site;
affiliate programs: cooperation with other brands or influencers;
content marketing: creating and distributing useful information to an audience;
advertising with opinion leaders and bloggers: using the influence of famous people for promotion;