Mistakes when searching for clients

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Mistake number one: you don’t keep statistics

You should always record everything that happens between you and your clients. Having records on hand, you will see where you made a mistake, where you did something really right, what needs to be corrected, why the deal fell through, etc. Without statistics, you will not understand what gave an increase in conversion, and whether there was an increase at all. It is especially important to keep statistics when launching context. This then helps marketers to distribute the advertising budget as efficiently as possible.

Mistake two: unwillingness to use CRM

Small business owners often sri lanka email list store all their sales data in Excel tables, but CRM offers much more. Such programs are simply irreplaceable for business. They greatly simplify working with data and are constantly updated. Here you can find documentation, sales funnel information, status of emails sent, lead generation, chats, IP telephony and much more.

Mistake three: a site without SEO optimization

An SEO-optimized website becomes a reliable link between the user and your business. Such a resource will certainly appear at the top of search results. Plus, all its functionality works “like clockwork”, without any failures or glitches, which allows the client to easily and quickly navigate through the pages. And if you prefer to search for clients and interact with them through the website, then SEO optimization is simply vital for you.

Mistake number four: poorly trained sales managers

Digital service methods are, of course, necessary and bring their fruits. But if your business involves personal interaction with customers, then you cannot do without qualified salespeople. A good manager should be a good psychologist to quickly understand what problem (obvious or even hidden) the client came with.

And here you also need a confident seller who can answer any questions, help with the choice, push you towards a purchase decision, otherwise there will be very few completed transactions.