The result is difficult to predict

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Reaches the target audience
Billboard advertising reaches a huge number of people, but not everyone is interested. Without taking into account the target audience, it is almost impossible to attract buyers. The situation is different with bloggers. Before ordering advertising from them, you can see what content their subscribers like, what topics they leave comments on most often. Based on this, you can choose the right influencer and not waste your budget.

Has "viral" potential
Contextual and targeted advertising rarely goes viral. Usually, people forward ads to each other only if they are provocative or contain ridiculous mistakes. But a blogger may have many subscribers interested in his opinion. If the ad is interesting, the user will most likely watch it to the end. A particularly catchy video will be sent to friends by the visitor.

Can be reused
Photos and videos of bloggers talking about a certain product can be posted on the brand's social networks. However, this point must be agreed upon with the influencer in advance.

Disadvantages of Influencer Advertising
Doesn't always work as it should
Some bloggers talk about the product reluctantly, late, or cambodia telegram data forget to do it at all. It happens that influencers deviate from the brief and forget to name important details. Of course, this affects the effectiveness of brand promotion.

In addition, it is not always easy to come to an agreement with bloggers. It can take a lot of time to agree on a script and publication dates. Sometimes influencers get into scandals, which reduces the level of trust in the products they promote.

The audience of bloggers is fickle: today a post can be read by 10,000 people, and tomorrow – only 900. It is impossible to predict how a product will be promoted.

Unlike influencer promotion, targeted advertising provides a more understandable result in terms of the number of users and frequency of impressions. Since bloggers' audiences may differ for different posts and videos, it is better to focus on average figures or slightly underestimate them.

There is no clear pricing
The price of advertising for bloggers with the same audience can vary significantly. Since the result cannot be accurately predicted, there are no criteria for cheap and expensive promotion. For one influencer, the cost of a post of 100,000 rubles may be profitable, while for another it may be too high. At the same time, the return on investment can only be assessed after the fact.