Offer customers similar products at a higher price

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For example, Wildberries places blocks with similar offers under the description of the main product. This is done so that potential customers stay on the site and do not go to competitors. In addition, in this block, all the products are generally more expensive than those you choose.

This technique is called "upselling", i.e. offering the client a model with a higher price. This technique can be used in two directions:

place a section with more expensive offers in the product description;

offer a more expensive product when the manager calls the buyer to confirm the order.

For example, if a client has chosen a smartphone for 15,000 rubles, you can offer him another model from this manufacturer for 18,000-20,000 rubles. If he agrees, you will receive a large profit.

Sometimes sellers are cunning poland email list and say that a given model is not available, offering more expensive options. But in this case, there is a risk of losing the client, since he may have a limited budget or need a specific model.


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Focus on the products that are most beneficial to you
The most profitable products are those with the highest markup. When you sell a product for 1,200 rubles that you paid 1,000 rubles for, the markup is 20%. If your costs for attracting customers are approximately equal, it is more profitable to sell products with a higher markup.

To identify marginal goods, you need to:

place them at the top of the catalog;

mark them with “Buyers’ Choice”, “Top” or similar signs;

add them to your featured products section.

Focus on the products that are most beneficial to you

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Control over advertising expenses also plays an important role in increasing sales efficiency. You can allocate a larger budget for advertising profitable products compared to other positions. For example, you can select a group of ads and set a daily limit for their launch in Yandex.Direct of 1,500 rubles, and allocate 500 rubles per day for advertising other products. But first, you need to calculate whether the previous price for the client will be preserved, since advertising expenses can lead to a decrease in profit.

Increase conversion
The conversion of an online store shows how many people who came to the site become buyers. For example, 100 people visited the site, and three of them bought the product, that is, the conversion is 3%.

Conversion can be found in Google Analytics or Yandex.Metrica, but before that you should set up a goal, that is, define the action that needs to be tracked. Such actions can be:

number of views - shows the number of users looking at a certain area of ​​the screen;

Page traffic - indicates whether the necessary pages have sufficient traffic;

JavaScript event - shows the number of visitors who clicked on the order form, wrote in the chat or placed the product in the basket.

If it turns out that the conversion is low, you need to take action.

For example, track which pages have the highest bounce rates. This means that customers can’t find what they need and quickly leave the site.

Also look at the click map to see where there are a lot of them and which sections of the site visitors do not visit. This way you will find out which products are the most popular, whether customers use filters and whether they reach the end of the page.