From one extreme to the other - if you prefer something colorful, you can go for maximalist designs. While minimalism focuses on simple elegance, maximalism is big, lavish and eye-catching. With the maximalist newsletter design you will find lots of color, overloaded layouts, large images, many and elaborate details as well as strong typography.
With today's devices, there are no longer any problems with display, so there are no technical limits to designs with maximum effects. If you are not sure whether your target group prefers simple or expansive, a few A/B tests will certainly help you find out.
Source: Jana Hagen
magazine style
High-quality magazines such as Vogue or Elle score qatar number dataset points with simple elegance and a touch of luxury. Why not transfer what works on the magazine shelf to the newsletter? The magazine style is characterized by high-quality photos, minimalist designs and the use of muted colors. The goal is to create a perfect aesthetic. Therefore, the images in particular are in the foreground, as is known from well-known fashion magazines. Text is of secondary importance and is used according to the motto "less is more". The text can certainly attract attention, but not be a glaring focus.
The magazine style is particularly suitable for all newsletters aimed at an audience interested in fashion and design. But this trend in newsletter design can also make a positive impression in the real estate industry in 2021.
Source: Mansi Luthra
Bold Typo as a Newsletter Design Trend, Example Musicbed
Bold typography
Show what is important - we are already familiar with newsletters and blog posts that highlight important words so that the reader can quickly scan the text in advance. This often happens automatically, without us thinking about it. The use of headings, colored highlights and bold words serves as an eye-catcher and directs the flow of reading.
The typography trend for 2021 is not just about small highlights, but about very large and bold letters that literally scream at you.
If you want to work with bold typography, make sure that you don't use colors that are too bright and instead use more neutral tones. Give the words space to have an impact. But don't forget to maintain good readability. Consider the effect on mobile devices. Don't let everything get torn apart or become unrecognizable as one text, thus losing all the effect of the large and bold letters. Tip: In these cases, it is advisable to embed the text in a graphic that scales responsively.
Source: Musivbed
Long Newsletter Trend 2021, Example Dispora Co.
More content
When it comes to newsletters, the rule has always been “as short as possible” so that the reader can quickly understand the content and, in the best case, carry out the desired action.
But now newsletters are increasingly reminiscent of landing pages in terms of design, and the functionality often goes far beyond a simple link in the mailing. The pandemic is encouraging this approach, as people are spending more time at home, meaning there is more time to read. Additional elements and a landing page design also create recognition value and encourage interaction.
If you want to try writing longer emails, make sure that the text is easy to digest – that is, it has a good flow, appropriate paragraphs and headings.
Longer mailings can be used for special newsletters and publications, for example. Aside from news magazines, however, longer emails are not really suitable for daily mailings. Not every customer will want to read that much.