Advertising Automation vs. External Marketing Automation Tools

[sumaiyakhatun26]

Automated ads do not take into account many important aspects of marketing
Firstly, the system may not anticipate that it will be more profitable to do something contrary to the most standard, good practices in order to achieve results through non-standard actions.

And secondly, such a system optimizes only within its channel and may even bring valuable traffic to the site. But what next? It will not connect this systematically between different channels. This would already be potential neglect.

So I would say that the problem with this type of tool is exactly the same as russia rcs data the problem with average agencies on the market, which we also diagnosed at digitok some time ago. They lack a marketing strategy and combining things into a coexisting system and breaking patterns.

You have to learn the patterns and be able to use them to break them. However, the machines in both systems are only concerned with creating the most perfect version of the pattern, not trying to circumvent it.


Another topic, to move away from thinking outside the campaign and the human factor and think for a moment about the tools themselves. There are many external tools for creating campaigns, e.g. on Facebook or Google. I have tested dozens of them during my long career in this field. Most of them no longer exist because they folded. Those that start with a bang and promise something that they will conquer the market right away, have not conquered it yet.