Advertising on Amazon – Types

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This may not be a stunning result compared to Google's $136 billion and Facebook's $55 billion, but analysts predict that Amazon's advertising business will reach $23-25 ​​billion within 2-3 years.

User behavior regarding product searches has also changed over the years. In 2014, more than half of searches were conducted on search engines, while only 38% were conducted on Amazon. Today, the trend is reversed. It is estimated that only 30% of searches start on search engines, while more than 52% start on Amazon. In fact, almost 80% of the platform's customers use Amazon to discover new products and brands .

Without a doubt, Amazon advertising is a system to be reckoned with.

With over 300 million active users worldwide and their data used for advertising philippines rcs data on and off the platform, Amazon is a great place to sell and grow your business.

According to an NPR poll , 44% of online shoppers start their shopping on Amazon (33% of consumers say they search on search engines).

Of course, in Poland the first choice will be services like Allegro or OLX (still). However, when thinking about foreign markets you have to take into account that Amazon is taking an increasing share of this cake.



Amazon offers an advanced advertising ecosystem. It is used by both small sellers with small budgets and global brands that spend huge sums on their campaigns.

Here are the types of Amazon ads you can use.