YouTube Artur Jablonski

[sumaiyakhatun26]

So we don't have to worry that because of the enabled placements, the system will start distributing the ad half and half. No, the optimization works very similarly to what we know from the ad set level in terms of creative, which I talked about in one of the previous episodes of my podcast.



If we have several creatives, the system will choose the best one and will pump most of the budget for a given ad set into it. And it is similar in terms of placements. If we have a number of placements, the system will extinguish impressions where there is no growth potential, and will shift the budget and display the ad more often where there is this potential.


AD PLACEMENTS SUMMARY


I am generally distrustful when it comes to various types of automation or optimizers of middle east rcs data the Facebook and Instagram advertising system. In the case of placements, however, everything works as it should.

I also believe that no matter how big the budgets we are operating on, there is no major reason to change anything in the placement settings.

Both in the case of campaigns on which I spend thousands of zlotys per month, as well as in some ad sets or campaigns in which I spend tens or hundreds of thousands, and individual ad sets cost several thousand zlotys per day, in the vast majority of cases I use automatic placements.