Build a content marketing strategy B2B sales funnel

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You’ve done your audit, and you can see your star players by type of content at a glance. You have a plan to update and maximize the full conversion potential of each piece.

Now, sort all content by sales funnel type.

As a quick refresher, a sales funnel helps move prospects through the psychological stages of the buying process.

Marketers visualize this process through a framework called a sales funnel (also called the customer journey).

A content marketing sales funnel consists of romania mobile numbers list three primary stages.

Awareness
Consideration
Decision
These stages are also known as top-of-the-funnel (TOFU), middle-of-the-funnel (MOFU), and bottom-of-the-funnel (BOFU).

content marketing funnel phases
Image source

Each stage of the sales funnel requires its own content type.

Here are some examples of sales funnel stages by type of content:

Awareness stage
Social media posts
Email marketing
Digital ads
Blog posts
Web pages
Podcasts
This content is where you introduce potential buyers to your brand and product and explain how you can solve their problems.