Online buyers: Lack of personal quality control is a problem

[sumaiyakhatun26]

Another disadvantage of online-only interactions is the lack of interpersonal negotiation and quality control, especially when purchasing something expensive. More than half of US consumers (52%) want to check the quality of a car in person.

Following this, 46% of respondents cite the unpredictability of online shopping as a reason for sticking with offline dealerships. The remaining 45% are users who want to try out multiple vehicles before deciding which one to buy.

Finally, 31% of users say that it would be difficult to return a car indonesia rcs data purchased online, which wouldn't be such a big problem if it were possible to test drive it and check its quality in person.

These results tell us that online dealers who want to start their own online car sales business need to find ways to build trust in online platforms, for example by offering guarantees and the possibility of personal quality checks or certifications by affiliated professionals.