Google Updates Rating Recommendations In Review Snippets

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Google updated its review snippet guideline documentation, recommending websites use ratings with a written review and author name.

The update aims to improve user trust and experience by adding context to ratings so people know why you got them.


The Update
Google’s updated review snippet guidelines now recommend israel mobile numbers list that websites relying on ratings include reviews with comments and the author’s names to provide context for the reviews and explain why someone left it.

Some changes to the guidelines aren’t mandatory, but complying with the update should help improve the authenticity of the review system and increase user trust.

Local businesses, however, must display user ratings and not self-controlled reviews.

Google wrote on Search Central:

“We recommend implementing a setup that only accepts ratings and reviews that are accompanied by a review comment and author’s name, as this approach can help your users understand the context for a given rating.”