WEBSITE TOOLS – MY ESSENTIALS KIT

[sumaiyakhatun26]

What is my minimum that I recommend for each project? What do we work on as a digital agency? Discover the list of tools that every company should install and see what goals you can achieve with them.

Google Analytics
It is a widely known tool that has become a kind of industry standard. In practice, however, it turns out that few people use it.

For the record, I will mention that in the case of Google Analytics, it will probably germany rcs data be necessary to switch to its new version – Google Analytics 4 – in the near future. It is therefore worth thinking about this change now.

Google Analytics is used to measure traffic on the site and allows us to monitor who and from where visited our site. We will also find out what they did on it.

To get this and more data, it is not enough to just install the so-called basic Google Analytics code. You also need to configure two very important elements – events and goals.

Goals are the events on the website that we care about the most and are the absolute minimum.

How does this look in practice? In the case of a B2B company, this is for example:

sending the contact form,
request for quotation,
downloading the document template that we provide,
download the offer template we use.
These can also be purely marketing elements, such as subscribing to a newsletter or downloading one of our Lead Magnets (I encourage you to listen to the podcast episode dedicated to Lead Magnets ).