What to do if you experience creative fatigue?

[sumaiyakhatun26]

The only correct advice is very simple:

Change the creation to another one .
Just remember to change it to something that stands out enough from the previous one. I often see people changing the photo of the model looking to the left to the model looking to the right. And that's a bit too little, because it may turn out that most users won't even notice the change.

In e-commerce, the easiest thing to notice is a change in format, such as from europe rcs data a video to a photo. Or a big visual change, such as replacing a packshot, a photo of a product on a white background, with a shot of someone using the product or the hands holding it.
In the B2B context, we can have only photos of our team, or an advertisement showing a slogan consistent with our visual identification and encouraging contact with us.
But that's also a topic for another occasion, namely how to create this type of creation. There's one more question worth considering:

Should you always fixate on frequency?
The answer is:

It depends. But the key is to know from what.

As long as the cost per result remains at a level that satisfies us and does not exceed it, we do not have to worry about the increasing frequency. From experience, I can say that in the world of online stores that we work with as a Digitalk agency, we have such ad sets and ads that have already been displayed to individual users 50 times per person.

And it has no effect on the number of purchases or the cost of a single purchase. They remain constant.

These are, for example, product catalog ads, to which (we can assume) users have greater distance and are more accustomed to the fact that such ads look in a specific way and are repetitive.