It is also important to understand the dynamics of decreasing engagement in post views. On entertainment channels, maximum engagement is maintained only while the post is at the top. Having ordered 2-3 or more hours of the top, you will receive the most engaged views only in the first hour. Users go to such channels for fast food content and therefore most carefully look only at the latest posts. The higher publications are viewed briefly. Moreover, in the first moments, the channel is opened by the most engaged users, and then by less and less interested ones, who are used to postponing viewing “for later”.
A similar situation with video feeds - users quickly scroll through them, since videos usually do not load immediately, and there is no time to wait for each one. In such channels, the most attention is paid to the posts from which the user opened the channel and the last one.
In channels with more complex content, for example, requiring thoughtful reading, engagement falls much more slowly. Therefore, it makes sense to post for several days - most subscribers will open the forex data channel the next day or in 2-3 days to read everything that has accumulated there and will probably react to the post.
Sometimes it seems that the cost of advertising is determined only by the appetites of the admins. After all, in one channel a post can cost 1,000 rubles, and in another with a similar topic and number of subscribers - 200 or 2,000 rubles.
The cost of advertising is determined by several factors:
Daily reach is the number of views of an advertising post per day. Based on this, such an indicator as CPM or CPM is used - the cost of a thousand views. So, when a daily post in a channel costs 1,000 rubles and gets 5 thousand views, the CPM is considered 200 rubles. Many admins set prices based on the average CPM indicators for their subject matter;
Subject. The more serious the subject and the more solid and solvent the audience is supposed to be, the more expensive the advertising. Therefore, the cost is lowest in adult and entertainment topics. The most expensive advertising is in crypto and business topics. The rates are also very high for bloggers, where the channel brand is tied to a certain person - after all, there is the highest level of loyalty and trust in the author;
Freshness. The more recently and in a shorter time the subscribers were gained, the fresher the channel is considered. This means that the audience is not jaded by advertising and similar publications. This means that users will be more willing to respond to promotional posts. This is relevant for entertainment, educational and news topics, where there is a high turnover. In personal blogs and pseudo-scientific publications, the situation is slightly different - the longer the channel exists, the more authoritative it is considered due to the large share of regular readers, so advertising there is more expensive. Therefore, in order to effectively monetize channels , admins keep them under regular traffic, constantly attracting new subscribers.