#3 Lookalike Audience Groups

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Based on each custom group, you can create a lookalike group , meaning you can take this custom group, let's call it X, and ask your advertising system (Facebook, Instagram, Google, LinkedIn, etc.) to look for users whose set has the same characteristics as your primary set.

Therefore, people similar to:

fans of our profile,
people visiting our website,
people who sent inquiries to our company,
customers who purchased something in our online store or added something to their shopping cart.
The structure of the ideal advertisement – ​​ad sets
Why is it important for us to explain these three types of targeting?

Because from my perspective, a simple advertising campaign structure for a beginner or someone austria rcs data launching one of the first campaigns in their life could be a structure in which you have a campaign with a specific goal, e.g. traffic to the website, conversion or activity, and then ad sets:

Interests,
Remarketing
Similar groups.
Why this particular way?

This gives you three sets, each corresponding to a different stage of the marketing and sales funnel:

Interest-Based Ad Set – You can use this as a set that aims to do something I personally call expanding the battlefield. Let’s call it the equivalent of the top of the funnel . This way, you reach people who haven’t had contact with your brand yet and you want to “pass them through” your website, meaning you want them to get to know you and start their journey, at the end of which, hopefully, they will become your customers. And this regardless of the type of business you represent.