Marketing communications in times of crisis

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Marketing in a crisis must be even more active than in normal circumstances if you want to save your business. But here you need to correctly determine the direction of action and concentrate on the most important thing.

In the first place are relationships with customers, because they are the ones who pay you, that is, bring you profit.

Choose the most effective way to medical mail list communicate with customers - this can be email newsletters or interaction through social networking pages. But remember that here you should act very carefully and subtly, without excessive pressure, otherwise people will simply unsubscribe.

Here are some important points to consider when building relationships with clients:

The feeling of fear can also act as a motivator .

A simple example is the current situation. Just recently, no one really needed masks or antiseptics. And suddenly they became a mega-demand product.

Of course, you shouldn't intentionally try to scare people in order to sell something. However, there is no point in not noticing the current state of affairs. Try to present your product in such a way that it will be useful in the current circumstances, come to people's aid, help them get rid of their fears, take care of them and offer your solution to the problem. This is an excellent option for marketing in a crisis. This way you will earn trust, which means you will get new clients.

Use different channels .

For example, you can start the interaction with an email. Remind your clients about yourself, emphasize that you are ready to take care of them in difficult times, outline your plans for the foreseeable future. Then you can communicate via social networks.

Make sure your emails reach their intended recipients .

When the market is in a negative economic situation, companies become more active, write to clients more often, understanding how important it is to retain them. Providers also react in their own way to the increase in the flow of mailings: filtering is often increased, blocking becomes more frequent. Make sure that all your recipients have given their consent to the mailing, carefully study the database for spam traps. Track undelivered letters or recipients who complained about spam. Remove them from the database immediately. Carefully compose the subject of the letters, because the competition is very high, even if your mailing gets into the inbox.

Don't forget the importance of feedback .

Ask literally every customer to leave a review in every one of your requests. Publish these reviews. This way you will gain the trust of your audience and increase their loyalty to you.

Be sure to thank your customers .

This means maximum loyalty to those who made a purchase. This is an integral element of marketing in a crisis. Give personal discounts, rewards, find other ways to encourage, launch all kinds of referral and affiliate programs. This way you will collect more new clients and retain old ones.

Divide your audience into segments .

Divide your existing customers into groups. For example, these could be those who always read your emails, and those who open them only occasionally; people who make purchases often, or don’t make them at all, or buy something occasionally, etc. Then create a special offer for each group. Pay attention to what kind of advertising evokes the greatest response from certain groups. Then, based on this, plan your marketing activities.

Yes, it is a lot of work, but it is worth it, and this kind of attention to customers will bear fruit.