A few more examples of correct use of price forks

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Traditionally, the price fork method is used at the end of the presentation. First, the sellers talk about the advantages and benefits of the offered product, then about how this product can help improve the life of the prospective owner. The price is announced only when all the above information has been conveyed to the client, he sees the value of the product for himself and the cost of the latter is no longer so important.

A few more examples of correct use medical insurance leads email list of price forks

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If you rush and name the price earlier, the product will be assessed by the consumer in terms of material costs - the product/service is not needed, and therefore it is not worth spending money on it.

The method known as the "price fork" is the most effective - tell the potential customer the cost of a similar product from a competitor. This will serve as a starting point, which the client will rely on for comparison when assessing the cost of the proposed product. Only after creating a "standard" for comparison, voice your rate, which stands out positively against the "competitor's" background.

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You can use another variation of the "fork" and "shock" the client. For example: "The standard price is 2000 rubles! And we don't charge for pleasant communication, so the product costs only 1500."

That is, we emphasize the first part of the sentence with intonation, indicating a high standard price. And after a short pause, when the client has realized the information, with the appropriate mood we name the amount for purchasing your product.

We place the appropriate emphasis on both sides of the price fork . We announce the competitors' bid in full - TWO THOUSAND RUBLES, and our price in short - THOUSAND FIVE HUNDRED (we remove the currency name).

We illustrate the "fork" using the "talking hands" method . When naming the high cost of a similar product from competitors, we raise our palm as high as possible, as if showing the height of a tall person. And when voicing the lower price level (our offer), we lower our palm down, to the height of a small child.

If the situation allows, you can arrange a discount for a potential client . For example: "The standard price of the device is 2000 rubles, but I like you very much, and therefore I will make a special discount for you - I will give the product for 1500."

You can “play around” the situation with a discount in different ways – as a joke (“Discount Day”, “Frugal Shopper Day”, etc.), or as a simple compliment.

You can "play" with the product offered to the buyer - when the client holds the product in his hands, name the highest price level of the fork. And when voicing the lower price level, take the product from the hands of the potential buyer. Thus, while the consumer holds the item in his hands, he has a feeling of owning the desired product. And as soon as the seller takes it, a feeling of loss appears, based on the previously formed sense of ownership.

This psychological move is used in a slightly different variation during presentations. The manager announces the high cost of the competitor's product, and then his own, which is much more attractive and profitable for the client.

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For example:

“The annual service fee for credit cards in other banks is 1,200 rubles, but we provide our clients with this service absolutely free of charge.”

The "fork" method is also used to supplement presentations. Let's say a client wants to become the owner of a smartphone with a large screen diagonal. We offer the potential buyer a smartphone, and then bring another one with a smaller diagonal for comparison.

For example:

"Notice, here is a smartphone with a standard screen diagonal. Now look at the one I am offering. Quite a difference, isn't it?"