How to apply the gained experience in practice

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The results of the conducted research will need to be adapted to your needs: adjust or change the business strategy and a number of related processes.

Testing and piloting are one way to test such transformations.

But adopted practices do not always lead to improvements: let's look at two examples of benchmarking products that are different in essence and results.

Example #1: Changing the Yandex interface
Yandex studies global practices and adds important details to its interface: vietnam consumer email list specialists analyze how users interact with search results, visual elements, and navigation.

For example, Yandex added new functions (“Maps”) to the interface, as well as interactive elements.

The redesign in question changed the look of the main page , it became more “free”, without a clutter of elements, where all attention is paid to the user’s main task – searching.

In particular, it became possible to ask a question using text, a picture or a voice, and news “moved” to the Zen page.

Then, generative neural networks YaLM were introduced into the search: a new type of quick answers appeared, when users can study the topic of the request from the first lines of the search results.

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The result of benchmarking is that user interaction with the service has become more comfortable, the emphasis in design is on minimalism, and new functions have been introduced.