Search Engine Updates in 2022: Implications for SEOs
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Search Engine Updates in 2022: Implications for SEOs
Completo Editorial
Completo Editorial
September 7, 2022
Content
Google Algorithms in 2022
Google without ads
Yandex - changes and prospects
Every time search engines change their algorithms or introduce ukraine consumer email list new rules, this affects optimizers in one way or another. Therefore, they are cautious about such news. Alexander Shestakov, head of the link products department at Links.Sape, and Sergey Sukhoplyuev, head of the “Traffic” unit at the Completo marketing group, discussed the latest changes in search engines and shared their vision of the situation with their colleagues.
The most important change of recent times for SEO specialists was the global update of search algorithms that took place in Google in May 2022. In general, it came down to additional improvement and refinement of those settings that were already in effect. The fact is that machine learning algorithms require regular adjustments. In this sense, the update is not revolutionary and the last one - it naturally continues the development strategy of the company and its services.
However, those who promote websites in Google did not react to it very warmly. The reaction of about 30% can be called definitely positive, and almost the same number of users expressed sharply negative opinions. The rest did not give a clear assessment of the update.
The main comments were related to the decline of sites in search results. At the same time, most webmasters who noted the decline acted in strict accordance with the official instructions and recommendations published by Google. At the same time, users noted that sites that were promoted using so-called gray SEO schemes not only did not decrease their positions, but, on the contrary, grew. A number of users who used only white promotion schemes noted their ineffectiveness in light of the new update.
Google regularly publishes materials explaining the principles that webmasters should follow for effective website promotion. The recommendations are both general in nature and more detailed methods of technical optimization, working with content and analyzing the resource. This distinguishes the American search engine from the same Yandex in terms of attitude towards users. However, in the context of the comments that arose after the May update, the appropriateness of the official guides is beginning to raise doubts.
Some authoritative Western experts in the field of search engine optimization, such as Barry Schwartz and Matt G. Southern, analyzed the changes in Google's search results and came to the conclusion that they were not global in nature and could have been caused by debugging neural networks , as well as errors in search algorithms during updates.