With the end of the year approaching, it's time to start thinking about how to celebrate 2021, given the restrictions of the pandemic. And after all, there are countless reasons to celebrate, including for all those who survived this chaotic scenario of the health crisis.
It's worth organizing a get-together to close 2021 with motivation, leaving tension aside and sharing joy and hope that a new era is getting closer!
We want to help you organize a successful celebration through a good communication plan to promote online events, as well as mental triggers that will make your strategies even more effective.
ENJOYING ONLINE EVENTS
Even though we are still going through the difficult time of facing the Covid-19 pandemic, Brazilians remain happy and willing to celebrate each victory achieved.
After all this time, where events started to take place online, it is necessary to continue taking advantage of this modality, including to celebrate the end of the year.
The important thing is to celebrate, especially the student data advances in the vaccination plan against Covid-19, which tends to immunize a large part of the population in 2021, bringing hope for better days.
The truth is that end-of-year celebrations are essential moments that mark the end of an intense year full of difficulties, but which was overcome with resilience and dedication.
It is the right time to bring people together, even through screens, but transmitting the feeling of gratitude and communion among those belonging to that corporate group.
Amid the pandemic, online events were a lifesaver for those who needed to adapt their celebrations. A good example of this is the Eventbrite platform , which saw an increase of more than 2000% in digital events held through it, in the first month of the pandemic alone, back in 2020.
Truth be told: online events are here to stay. Those who don't learn how to organize this type of event, aiming for its success, will end up falling behind in their projects, whether personal or corporate.
Also read Online Course: how to gain relevance on the internet.
BENEFITS OF ONLINE EVENTS
It is worth thinking about how online events were able to replace in-person events so effectively, and identifying the benefits reaped by using this type of celebration.
Large companies that have adopted this new form of meeting have noticed the savings and time optimization, in addition to the large audience reach that this format allows.
Some experts in the field have highlighted some advantages of online events that prove their effectiveness:
Greater audience reach: with online broadcasts, it is possible to reach the most diverse places in the world, with a wide variety of content;
Possibility of real-time interaction: several resources have been created that allow participants to interact in real-time during events, allowing them to clarify doubts or provide feedback throughout the broadcast;
Credibility: holding an online event, in the current context, makes the public realize that you or your brand is aware of new technologies.
TIPS ON HOW TO BROTHERHOOD IN THE MIDDLE OF THE PANDEMIC
There are countless ways to celebrate the end of the year while respecting the still necessary social isolation. Here are some tips on how to organize your celebration!
Online gaming tournament
Organizing an online gaming tournament is cheap and fun! Just choose an online game that is simple and easy for everyone to understand. Set the rules for the competition and think about prizes to encourage people to participate.
The moment becomes even more enjoyable if you encourage participants to invite family members to help and cheer them on!
Some examples of online games available for this get-together are: Uno, Stop and Sleeping City.
Virtual Bingo
Who doesn't like good old Bingo, right? The game cards can be sent by email and the game can be played via video conference.
Of course, the prizes need to be quite attractive and logistics must be thought of to deliver them to the winners later.
Secret friend from a distance
Secret Santa is already a favorite at most get-togethers, but it doesn't have to be left aside in this online format. Gifts can be purchased online and you can have them delivered directly to the home of the person you choose.
To play the revelation game, you can also use a video conferencing app.
Stand Up Live
This is a great option for corporate get-togethers! A vote can be held to choose the night's attraction and the company can hire the artist to perform exclusively.
Another thing that can make the moment even more festive is sending “food and drink” kits for employees to watch the show with their family.
Happy Hour
Online Happy Hours have been widely used by companies and groups of friends to celebrate achievements during this pandemic period. This is an excellent way to end 2021!
The ideal is to think of interesting attractions and also provide snack and drink kits to make the celebration even more complete.
DISCLOSURE STRATEGIES
Organizing your end-of-year party without a good communication plan can be detrimental to your party. Therefore, pay attention to the steps that need to be taken to promote your event online and make it attractive.
First, you must create a communication plan to guide your project, thinking about how to promote it. The plan is simple to create, and all you need is a spreadsheet with all the information about promoting your event.
This spreadsheet will serve as a reference base for you to later check what worked and what didn't in your strategies. After creating this database, you must define the means (media) of dissemination and the frequency with which it will be done.
Therefore, you can choose to publicize your gathering on social media, at least 15 days in advance and with posts every 2 days, for example.