Brands can track engagement, click-through rates, conversion rates, and othe email marketing lists australia r key performance indicators. All crucial data for making informed decisions and optimizing future campaigns.
5.
Influencer marketing is not immune to fraudulent activities such as fake followers and engagement. AI algorithms built into most influencer marketing platforms can detect these fraudulent accounts and behaviors, helping brands partner with authentic and trustworthy influencers.
Other tools focus on specific areas of fraudulent activity. For example, FakeSpot uses AI to spot fake reviews and scams and provides ratings and recommendations based on their trustworthiness.
6. Virtual Influencers
Finally, and perhaps the most interesting in our list, is the use of AI to create virtual influencers.
Brands are often concerned about the loss of control when using influencers and this has led many of them to testing and experimenting with virtual (AI-generated) influencers. In fact, Gartner predicts that by 2026, CMOs will dedicate 30% of their influencer and celebrity marketing budgets to virtual influencers.